Welcome

Hi there! Welcome to The Better Drinks Co. Here, ‘better’ isn’t just a word, but a promise - to deliver better drinks for everyone everyday! It’s also a challenge to simply be better at everything we do – from ensuring our people are home safe everyday, to how we source and manufacture our drinks, right through to finally delivering them to our customers so they can refresh their shoppers.

Since way back in 1999, when we started out as Charlie’s, we’ve been making and marketing a whole range of premium, Not From Concentrate and Organic drinks. We’re still based in New Zealand, with production sites in NZ and Australia, and we sell our drinks all over the world! So have a look around the site to find out what we’re all about. And if you have any questions, or you’d like to chat, feel free to get in touch with the team or pop into our office for a drink. We’d love to hear from you.

13-03-2019

Morning Ritual? Organic Switchel!

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Love a good shot of Apple Cider Vinegar, but hate the taste? Meet the Phoenix Organic Switchel - the best way to incorporate Apple Cider Vinegar into your busy lifestyle!

20-04-2017

Yup that’s right, we’ve ‘bottled it’!

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Charlie’s Honest Fizz is pretty simple really. A range of cola and fruit flavoured soft drinks made with real fruit juice, less sugar, and a few bubbles to add that wow factor! We’ve heard kiwis are loving our existing Honest Fizz in a can, so much so that we thought “rightio – let’s put it in a handy re-sealable bottle !” And voila – they’re now available in NZ convenience stores and petrol stations in Cola, Lemonade, Feijoa and Orange Mango flavours. So fill your boots!

11-10-2016

Keep Your Spirits Happy

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We’ve been crafting delicious drinks from authentic, organic ingredients for 20 years and thought it was time to show Mixers some Phoenix love. Our mixers are designed to be the ideal balance of authentic flavours and perfect carbonation to complement your favourite spirit – and enhance your drinking experience. Give them a try - you'll naturally taste the difference! Now available in 5 stunning variants - Soda Water, Cola, Tonic Water, Dry Lemonade & Ginger Ale.

24-03-2016

New from Charlie's

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At Charlie's we're a bit fussy about our nuts - but we've finally found a bunch of tropical coconuts we love the taste of. Introducing the new Charlie's Honest Coconut Water! With no added sugar, no concentrate and essential electrolytes; our nuts just taste better (we reckon) -you can thank us later!

Things we make

brand Charlie's on Facebook

One day, way back in 1999, three mates (Marc, Stefan and Simon) got to talking about orange juice, or rather, the stuff that passed for orange juice – a dodgy soup of preservatives, additives and gluggy concentrate that came from who knows where.

They thought people should make orange juice from, well, the juice of oranges.

So they did. And that's how Charlie's was born. Now we make a few more bits and pieces, like our Old Fashioned Quenchers, Kids juice drink pouches, Whole Fruit Smoothies, Honest Fizz, Iced Coolers, and Honest Water. Even though we've got a bit on, making all of that, we're still true to those same principles. That's why we never use concentrates, preservatives, additives or anything unnatural. We call it being Honest. And that seems to be just how you like it.

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brand Phoenix on Facebook

Here at Phoenix, we've been committed since day one (yep, back in 1986) to our craft, striving to create something original, delicious and better. Organic drinks, with a splash of soul – our products are a natural choice for people wanting to choose better.

Our drinks are independently certified organic by BioGro, so you know you're getting the real deal – whether it's one of our fruit or vege juices, a sparkling juice drink, a Phoenix Organic Energy or one of our delicious soft drinks.

From our products, to our relationships with charities and the music scene, we put love in. Hope you feel it.

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Lovingly made in New Zealand, Juicy Lucy has a juice for any taste – and speaking of taste, they're all delicious. Made using the highest quality ingredients and with no added preservatives, Lucy's Orange Juice can be found in selected supermarkets across New Zealand, and the whole range is available for food service.

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brand TI Tonics on Facebook

Thirsting for change? Welcome to the Ti Tonics, a brave new world of functional, healthy beverages… A range of all natural drinks that combines subtle flavours with the power of science to deliver advanced natural hydration.

Each Ti Tonics blend is carefully crafted to combine a subtle fruity flavour with a highly concentrated blend of polyphenol ingredients made from grapeseed and white tea, which give the Ti Tonics range its incredible antioxidant powers.

Super low sugar, super high antioxidants, super natural ingredients - try our super teas for yourself!

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At the Real Iced Tea Co. we use the perfect blend of real fruit brewed with real tea leaves to create a lighter style of iced tea that's easy to drink on any occasion. Our Peach, Lemon, and Green Tea & Citrus Real Iced Teas contain only natural flavours and colours, with no preservatives or artificial sweeteners added…. making them refreshingly Real.

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Many years ago, tea was a valuable commodity transported by ship. The ship's captain was often presented with some of the finest teas for his personal use. This supply was his “stash”, stowed away carefully as his private reserve. Today, “stash” is still used to describe something put away carefully because of its preciousness. This is where Stash Tea gets its name – a range of delicious black, green and herbal teas, carefully sourced from around the world. From Earl Grey to Chamomile, all Stash Teas are 100% natural and refreshing.

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Our Team

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James Connelly
Head of Business
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Richard Hoffman
National Sales Manager
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Steve Cook
Group Marketing Manager
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Stuart Reed
Commercial Manager
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Kelly Hooker
Key Acc & Field Team Manager
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Kim Thompson
Key Account Manager - Petrol
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Nicole Morrison
Key Account Manager - Woolworths
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Kim Woods
Regional Sales Manager - SI
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Danielle Klein
Regional Sales Manager - Route
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Belinda Chilwell
Territory Manager - Wellington
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Lee Davies
Territory Manager - Auckland CBD
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Mallory Ropati
Territory Manager - Auckland North
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Courtney Foley
Territory Manager - West Auckland
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Chelsea Stevens
Territory Manager - North Shore
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Anna Metherell
Territory Manager - Christchurch
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Shaun Clouston
Territory Manager - Christchurch
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Leandro Nadal de Moraes
Territory Manager - BOP
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Rhona Taylor
Territory Manager - Wellington
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Eli Turner
Territory Manager Auckland
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Jack Murray
Territory Manager - South/East Auckland
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Ruby Romanos
Key Acc Exec Foodstuffs
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Bridget King
Territory Manager - Central North Island
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Myles Taylor
Brand Manager - Phoenix Organics
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Mike Shattky
Customer Services Manager
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Alyshia Bullock
Customer Services Representative
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Melissa Stegmann
Customer Services & Export Assistant
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Kate Sucich
Finance Manager
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Liane Telgheder
Assistant Accountant
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Cody Spicer
Senior Finance Analyst
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Lisa Daurua
Credit Control
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Phil Pease
Production Manager
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Mark Mors
Production Supervisor
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Aarti Prasad
Supply Chain

Sell the Good Stuff

So, you want to sell the good stuff? We couldn’t be happier to work with you. Just send a few details our way – like your name, your phone number, and where in the world you are – and we’ll get in touch. Expect to hear from us within the next three days or so.

Thanks! We'll be in touch...

Worldwide Distributors

Want to know where your local distributor of our delicious drinks is? Look no further. Here are our distributors, filling Good Fridges around the world:

Choose the country you want to browse

The Better Drinks Co
  • DDI: 09 837 6740
  • Fax: 09 837 6759
  • Address: Auckland
Bidfood
  • DDI: 09 520 8050
  • Fax: 09 520 8051
  • Address: Nation-wide
  • Website: View site
Ash Distributors
  • DDI: 09 401 6157
  • Fax:
  • Address: Northland
Penguin Wholesalers (Food First)
  • DDI: 09 438 1900
  • Fax: 09 438 5245
  • Address: Whangarei
  • Website: View site
On The Run Distributors
  • DDI: 09 430 3215
  • Fax:
  • Address: Whangarei
Great Goods
  • DDI: 09 238 5858
  • Fax:
  • Address: Auckland
  • Website: View site
Coastal Distribution
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Monaghan Enterprises Ltd
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
C Lucas Ltd
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Dairy On Demand
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Darryl Mercer
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Zurich Milk
  • DDI: 09 573 5222
  • Fax: 09 573 5888
  • Address: Auckland
  • Website: View site
Gulf Islands Foods (Food First)
  • DDI: 09 372 5547
  • Fax:
  • Address: Waiheke Island
Beverage Distributors Ltd
  • DDI: 07 850 9003
  • Fax: 07 850 9322
  • Address: Hamilton
Provida Foods
  • DDI: 07 849 2800
  • Fax: 07 849 4633
  • Address: Hamilton
  • Website: View site
D & M Lowry Distributors
  • DDI: 07 543 1414
  • Fax:
  • Address: Tauranga
C & G Distributors
  • DDI: 07 541 1511
  • Fax:
  • Address: Tauranga
Kathy Pain Distributors
  • DDI: 07 378 6833
  • Fax:
  • Address: Taupo
Country Foods
  • DDI: 06 867 4347
  • Fax:
  • Address: Gisborne
First Light Frozen (Food First)
  • DDI: 06 868 8179
  • Fax:
  • Address: Gisborne
Peter Johnston Distribution
  • DDI: 06 878 4246
  • Fax:
  • Address: Hawkes Bay
Totally Food
  • DDI: 06 757 5689
  • Fax:
  • Address: New Plymouth
Stevos Distribution (Food First)
  • DDI: 06 343 8348
  • Fax: 06 343 8165
  • Address: Wanganui
Anchor Manawatu
  • DDI: 06 353 3916
  • Fax:
  • Address: Manawatu
Holy Cow
  • DDI: 06 355 5812
  • Fax:
  • Address: Kapiti Coast
Mad Cow
  • DDI: 06 355 5812
  • Fax:
  • Address: Wairarapa
Natural Choice
  • DDI: 03 547 4696
  • Fax:
  • Address: Nelson
EA & SJ Wratt
  • DDI: 03 578 4854
  • Fax:
  • Address: Blenheim
G & L Distribution (Food First)
  • DDI: 03 768 4994
  • Fax:
  • Address: Greymouth
Terrace Distributors
  • DDI: 03 442 9156
  • Fax: 03 442 6123
  • Address: Queenstown
  • Website: View site
Southern Distributors
  • DDI: 03 453 4471
  • Fax:
  • Address: Dunedin
Anchor Otago
  • DDI: 03 455 6551
  • Fax: 03 453 5714
  • Address: Dunedin
Link Food Service
  • DDI: 03 455 9025
  • Fax:
  • Address: Dunedin
Anchor Southland
  • DDI: 03 214 5310
  • Fax: 03 216 3091
  • Address: Invercargill
Bidvest
  • DDI: See bidvest.com.au/contact-us
  • Fax:
  • Address: Nation-wide
  • Website: View site

Working at The Better Drinks Co

LinkedIn.com
To see what it's like to start at The Better Drinks Co, take a look at our on-boarding sheet - everyone who starts working with us gets one. It's how we get to know you and show you what we're all about. Plus, we’re working on a video to show you even more about how great it is to work here (did we mention we have a slide?). Making awesome videos can be tricky though, so while we’re working away on that, check out our vid below about the time we gave away free Charlie’s drinks in Wellington. It’s worth a watch.

Available Positions

Here's where you'll find details of people we're looking for at the moment. But you can get in touch with us any time – we're always keen to hear from people who reckon they'd love to be a part of our team. Head to our Talent Magnet site and fill out a few bits and pieces – that way, we've got all your details on file, so you're first in the queue when a job comes up.

Get in touch

Looking to have a chat about our business, our great products, or how we do things? We'd love to hear from you. Check out Our Team above to find who you're looking for, or give us a ring on +64 9 837 6740 – you'll get Rachel or Shelley, who'll be happy to have a yarn. But if you'd rather, you can just send a few details our way using our handy form below and we'll get back to you within three days (this form heads off to Shelley, who'll give you a ring or send an email back your way – or, she'll pass it on to someone else in the team who can help).

NEW ZEALAND

Registered Office

  • Level 1
  • 96 St George’s Bay Rd
  • Parnell
  • Auckland 1052

Postal Address

  • PO Box 37565,
  • Parnell, Auckland 1511,
  • New Zealand

Phone

09 837 6740

Facsimile

09 837 6759

AUSTRALIA

Registered Office

  • 29 Kernich St,
  • Renmark,
  • South Australia

Postal Address

  • PO Box 34,
  • Renmark
  • SA 5341

Phone

08 8586 1700

Facsimile

08 8595 1688

Thank you!

Homing pigeon is on his way.

Dear The Better Drinks Co.